Ad Spend Planner

Welcome to the AB-Launch Ad Spend Planner.

This tool lets you plan and project your daily ad spend across the full crowdfunding campaign, using a phase-based budget distribution.

These are the 4 phases:

🧪 Testing: early experimentation to find winning creatives and audiences.
📈 Scale up: increasing spend as the campaign approaches.
⏳ Countdown: final push in the days before launch.
🚀 Live-campaign: sustaining traffic throughout the 30-day live window.

🚀 Total Budget = Testing + Scale up + Countdown + Live-campaign

IMPORTANT: The quality of your pre-campaign Testing phase is essential for the success of your campaign. Your Testing budget should weigh for at least 30% of the total budget, or you risk under-optimizing before the live-campaign.

Testing budget ($)

$181.82/day11 d

Prospecting

Retargeting

Scale up budget ($)

$357.14/day28 d

Prospecting

Retargeting

Countdown budget ($)

$535.71/day28 d

Prospecting

Retargeting

Live-campaign budget ($)

$1,333.33/day30 d

Weeks total100%

Daily Budget Calendar

Total distributed

$67,000

Timeline

100 days · Oct 13 → Jan 20

ProspectingRetargeting

Oct 13, 2026 — Jan 20, 2027

Today

Oct 13, 2026

Start Testing

Oct 16, 2026

Start Scale up

Oct 27, 2026

Start Countdown

Nov 24, 2026

Launch Date

Dec 22, 2026

End of campaign · fixed

Jan 21, 2027

Testing3.0%$2,000

Scale up14.9%$10,000

Countdown22.4%$15,000

Live-campaign59.7%$40,000